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Nine Beers Americans No Longer Drink
Papa Frank
Registered User
User ID: 120277
12-10-2012 04:48 AM

Posts: 11,046



Post: #1
beermug Nine Beers Americans No Longer Drink
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These are the nine beers Americans no longer drink.


9. Milwaukee’s Best Light
> Sales loss (2006-2011): 35.5%
> Brewer: MillerCoors
> Barrels sold (2011): 1.2 million

Milwaukee’s Best Light, according to SABMiller, one half of MillerCoors, is a “leading low-calorie beer in the near-premium segment.” Although the brand has been on shelves since 1986, in recent years customers have abandoned the beer. Sales volume dropped by more than a third between 2006 and 2011, versus a decline of just 4% for all top brands. Last year, Milwaukee’s Best Light sold 750,000 barrels, 5.8% less than in 2010. Meanwhile, sales for the top brands fell by just 1.7% during that time.

8. Miller High Life Light
> Sales loss (2006-2011): 37.6%
> Brewer: MillerCoors
> Barrels sold (2011): 390,000

Miller High Life Light was first sold in 1994 as the low-calorie version of Miller High Life, often referred to as “the champagne of beers.” But while customers have continued buying the original Miller High Life — sales declined just 3.6% between 2006 and 2011 — they have deserted the light version — which saw sales decline by more than ten times that number. In 2011, sales fell by 80,000 barrels, or 17%, from 2010.

7. Amstel Light
> Sales loss (2006-2011): 47.7%
> Brewer: Heineken
> Barrels sold (2011): 340,000

Debuting in 1980, Amstel Light claims to have been the first imported light beer available in the U.S. The brand, brewed by Heineken, is the only imported beer, as well as the only beer not brewed by Anheuser-Busch InBev or MillerCoors, on this list. Neither of these brewers experienced a sales decline as large as that of Heineken between 2010 and 2011, when U.S. sales volume fell by 3.9%. One cause was Amstel Light sales, which fell by 13.9% — more than any other major Heineken brand.

6. Miller Genuine Draft
> Sales loss (2006-2011): 52.3%
> Brewer: MillerCoors
> Barrels sold (2011): 1.6 million

Miller Genuine Draft, marketed as having “the fresh taste of draft beer in a bottle,” has lost consumers’ attention in recent years. It was one of just six beers that had sales volume fall by half between 2006 and 2011. During this time, the total number of Miller Genuine Draft barrels sold fell by 1.7 million, more than any other beer on this list. Only one other brand bottled by MillerCoors — Miller Lite — had a larger decline in barrels sold over this time span.

5. Old Milwaukee
> Sales loss (2006-2011): 52.8%
> Brewer: Pabst Brewing Company
> Barrels sold (2011): 460,000

Old Milwaukee is brewed by the Pabst Brewing Company, which sold itself to C. Dean Metropoulos — described by The New York Times as “a veteran food executive known for corporate turnarounds” — in 2010. Last year, the Chicago Tribune reported that employees felt Metropoulos’ marketing plans were moving the company away from the philosophies and practices that made it successful. From 2010 to 2011 alone, sales decreased by 12.4% — worse than 80% of top brands.

4. Milwaukee’s Best
> Sales loss (2006-2011): 57.1%
> Brewer: MillerCoors
> Barrels sold (2011): 750,000

MillerCoors claims that Milwaukee’s Best is “brewed for a man’s taste,” and is “highly drinkable [and] highly affordable.” However customers have stopped buying — and drinking — the brand. Between 2006 and 2011, no major brand made by MillerCoors had a larger percentage decrease in sales. The beer is one of the worst-ranked brews on BeerAdvocate.com.

3. Budweiser Select
> Sales loss (2006-2011): 60.8%
> Brewer: Anheuser-Busch InBev
> Barrels sold (2011): 775,000

Budweiser Select, introduced in 2005, claims to offer a “distinctively full flavor,” with just 99 calories per 12-ounces — roughly the same as Michelob Ultra. The brand has not sold well since its introduction, with sales declining by 1.2 million barrels between 2006 and 2011 — more than all but a few top brands. In 2009, Anheuser-Busch InBev also introduced Budweiser Select 55, which the company describes as “the lightest beer in the world with fewer calories than any other beer option currently available.”

2. Michelob Light
> Sales loss (2006-2011): 66.3%
> Brewer: Anheuser-Busch InBev
> Barrels sold (2011): 425,000

From 2006 to 2011 shipments of Michelob Light fell by 66.3%, more than any other major light beer in the U.S. While sales of Michelob Light declined, sales of Michelob Ultra — introduced in 2002, with just 95 calories per 12 ounces — rose by 10.3% from 2006 to 2011. Anheuser-Busch InBev no longer prominently markets the beers on its websites alongside the better-selling Michelob Ultra. Between 2010-2011, sales of Michelob light fell by 19%, more than all but two of the top brands we reviewed.

1. Michelob
> Sales loss (2006-2011): 72.0%
> Brewer: Anheuser-Busch InBev
> Barrels sold (2011): 140,000

LINK: http://finance.yahoo.com/news/nine-beers...45945.html
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Jerk LaMotta
Raging Bull Artist
User ID: 131299
12-10-2012 04:50 AM

Posts: 660



Post: #2
RE: Nine Beers Americans No Longer Drink
Light brews suck in general.


Michelob has sucked for ages.
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Papa Frank
Registered User
User ID: 120277
12-10-2012 04:52 AM

Posts: 11,046



Post: #3
RE: Nine Beers Americans No Longer Drink
Derp Diggler  Wrote: (12-10-2012 04:50 AM)
Light brews suck in general.


Michelob has sucked for ages.

I've always liked Amstel Light.
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kittykat
Registered User
User ID: 99490
12-10-2012 04:57 AM

Posts: 2,809



Post: #4
RE: Nine Beers Americans No Longer Drink
i rarely drink any beer


too freaking expensive, at least the ones I like are

highly over rated and over priced
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Foodnipple

User ID: 119448
12-10-2012 05:00 AM

Posts: 4,836



Post: #5
RE: Nine Beers Americans No Longer Drink
Miller and Milwaukee are both terrible.

And all light beers except Coors Light sucks chuckle

*~WellAware1.Com~*
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*~SecretArcana.com~*
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LoP Guest
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User ID: 62850
12-10-2012 05:12 AM

 



Post: #6
RE: Nine Beers Americans No Longer Drink
RedwoodPerch  Wrote: (12-10-2012 04:52 AM)
Derp Diggler  Wrote: (12-10-2012 04:50 AM)
Light brews suck in general.


Michelob has sucked for ages.

I've always liked Amstel Light.

They watered it down (or changed the ingredients) so it sucks now (at least sucks more). Back in the day it used to be pretty skunkalicious which made it taste pretty unique as far as mainstream beers go. Now...it's just awful water crap for women. I know, that used to be the beer I drank all the time...the er...go to beer, when I was a kid; that and yuengling.
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entropy
Registered User
User ID: 137864
12-10-2012 05:24 AM

Posts: 29,242



Post: #7
RE: Nine Beers Americans No Longer Drink
I don't like mass market plain american beer. Only one I've found that I kinda dig is Sierra Nevada. I usually go for a microbrew or import.

L̩͝u̫̕ñ̜ḁ̀t̨̓i̪͑c̱̍O͉͋ṵ̐ṯ̓p̪̉ŏ͎s̖̿ẗ̬.̩̃c̡̐ö̹́m̨͠

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Skippy
You're Fooled More Than You Aren't
User ID: 120411
12-10-2012 05:46 AM

Posts: 17,761



Post: #8
RE: Nine Beers Americans No Longer Drink
Tonight I have Duvel, Ithaca Cold Front and Optimator....

Petrus Romanus is The Age of Aquarius.

From 1855:

[Image: XRt8QFo.jpg]

This is a merger of the last part of the "prophecy", that St. Peter symbolizes Aquarius, and what happened last time:

[Image: y6Q2vLf.jpg]

The "dreadful Judge" is Aquarius, the flood bringer.
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Spoof
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User ID: 129598
12-10-2012 05:53 AM

Posts: 91



Post: #9
RE: Nine Beers Americans No Longer Drink
Funny. I had a Milwaukee's Best light just tonight. At a family member's house and it is what he usually drinks. What's really odd is some one would drink any light American lager that is more expensive then it, busch light, or Natty light. They all taste the same. I know this, becuase i have done blind taste tests with them and had friends do the same. They may have slight differences, but none enough for the common palate. So before you buy another bud light, try it out and go cheap if this is your style.

Now myself, i prefer a good micro brew. Going to try my own in a week or two, and if that works out, just might start doing my own.
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Adveser
Heavy Metal/Satan Enthusiast
User ID: 101581
12-10-2012 05:54 AM

Posts: 5,941



Post: #10
RE: Nine Beers Americans No Longer Drink
This is all about marketing and the illusion of choice.

Amstel light required a heavy marketing campaign to do good numbers, so they introduced Heineken Light instead, which isn't even advertised on TV to my knowledge anymore.

When a company owns brand a and brand b and convinces you to switch, it is for their own good, guaranteed.

Everything on this list fails because of marketing and advertising.

Miller High Life is complete shit that is already do light that it will not get you drunk and a light version of it is redundant.

You can only advertise heavy at a loss for so long before a product has to sink or swim, and that is what this is all about.

I say that in regards to the ones that are not simply very old brands that have not met consumers changing tastes, like Old Milwaukee or how Schiltz lost their market share.

And where are they now?
The little children of Stonehenge
And what would they say to us?
If we were here... tonight
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Adveser
Heavy Metal/Satan Enthusiast
User ID: 101581
12-10-2012 05:57 AM

Posts: 5,941



Post: #11
RE: Nine Beers Americans No Longer Drink
Spoof  Wrote: (12-10-2012 05:53 AM)
Funny. I had a Milwaukee's Best light just tonight. At a family member's house and it is what he usually drinks. What's really odd is some one would drink any light American lager that is more expensive then it, busch light, or Natty light. They all taste the same. I know this, becuase i have done blind taste tests with them and had friends do the same. They may have slight differences, but none enough for the common palate. So before you buy another bud light, try it out and go cheap if this is your style.

Now myself, i prefer a good micro brew. Going to try my own in a week or two, and if that works out, just might start doing my own.

Excellent point. I personally will drink Icehouse, Natural Ice or even Steel Reserve if I'm broke and want to get drunk cheap with beer.

I don't really like beer as a drink, but if I did, there would be no reason to bother with the big name brands that offer less alcohol, the same taste and a higher price.

And where are they now?
The little children of Stonehenge
And what would they say to us?
If we were here... tonight
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Fluke
Ruse
User ID: 131785
12-10-2012 05:57 AM

Posts: 1,381



Post: #12
RE: Nine Beers Americans No Longer Drink
Wintertime I prefer cognac. Hennessy, B&B, Agent Orange (Grand Mariner). All good.
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Papa Frank
Registered User
User ID: 120277
12-10-2012 05:57 AM

Posts: 11,046



Post: #13
RE: Nine Beers Americans No Longer Drink
Adveser  Wrote: (12-10-2012 05:54 AM)
This is all about marketing and the illusion of choice.

Amstel light required a heavy marketing campaign to do good numbers, so they introduced Heineken Light instead, which isn't even advertised on TV to my knowledge anymore.

When a company owns brand a and brand b and convinces you to switch, it is for their own good, guaranteed.

Everything on this list fails because of marketing and advertising.

Miller High Life is complete shit that is already do light that it will not get you drunk and a light version of it is redundant.

You can only advertise heavy at a loss for so long before a product has to sink or swim, and that is what this is all about.

I say that in regards to the ones that are not simply very old brands that have not met consumers changing tastes, like Old Milwaukee or how Schiltz lost their market share.

Schlitz lost their market share because they changed the recipe.
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LoP Guest
lop guest
User ID: 27173
12-10-2012 05:59 AM

 



Post: #14
RE: Nine Beers Americans No Longer Drink
RedwoodPerch  Wrote: (12-10-2012 04:48 AM)
These are the nine beers Americans no longer drink.


9. Milwaukee’s Best Light
> Sales loss (2006-2011): 35.5%
> Brewer: MillerCoors
> Barrels sold (2011): 1.2 million

Milwaukee’s Best Light, according to SABMiller, one half of MillerCoors, is a “leading low-calorie beer in the near-premium segment.” Although the brand has been on shelves since 1986, in recent years customers have abandoned the beer. Sales volume dropped by more than a third between 2006 and 2011, versus a decline of just 4% for all top brands. Last year, Milwaukee’s Best Light sold 750,000 barrels, 5.8% less than in 2010. Meanwhile, sales for the top brands fell by just 1.7% during that time.

8. Miller High Life Light
> Sales loss (2006-2011): 37.6%
> Brewer: MillerCoors
> Barrels sold (2011): 390,000

Miller High Life Light was first sold in 1994 as the low-calorie version of Miller High Life, often referred to as “the champagne of beers.” But while customers have continued buying the original Miller High Life — sales declined just 3.6% between 2006 and 2011 — they have deserted the light version — which saw sales decline by more than ten times that number. In 2011, sales fell by 80,000 barrels, or 17%, from 2010.

7. Amstel Light
> Sales loss (2006-2011): 47.7%
> Brewer: Heineken
> Barrels sold (2011): 340,000

Debuting in 1980, Amstel Light claims to have been the first imported light beer available in the U.S. The brand, brewed by Heineken, is the only imported beer, as well as the only beer not brewed by Anheuser-Busch InBev or MillerCoors, on this list. Neither of these brewers experienced a sales decline as large as that of Heineken between 2010 and 2011, when U.S. sales volume fell by 3.9%. One cause was Amstel Light sales, which fell by 13.9% — more than any other major Heineken brand.

6. Miller Genuine Draft
> Sales loss (2006-2011): 52.3%
> Brewer: MillerCoors
> Barrels sold (2011): 1.6 million

Miller Genuine Draft, marketed as having “the fresh taste of draft beer in a bottle,” has lost consumers’ attention in recent years. It was one of just six beers that had sales volume fall by half between 2006 and 2011. During this time, the total number of Miller Genuine Draft barrels sold fell by 1.7 million, more than any other beer on this list. Only one other brand bottled by MillerCoors — Miller Lite — had a larger decline in barrels sold over this time span.

5. Old Milwaukee
> Sales loss (2006-2011): 52.8%
> Brewer: Pabst Brewing Company
> Barrels sold (2011): 460,000

Old Milwaukee is brewed by the Pabst Brewing Company, which sold itself to C. Dean Metropoulos — described by The New York Times as “a veteran food executive known for corporate turnarounds” — in 2010. Last year, the Chicago Tribune reported that employees felt Metropoulos’ marketing plans were moving the company away from the philosophies and practices that made it successful. From 2010 to 2011 alone, sales decreased by 12.4% — worse than 80% of top brands.

4. Milwaukee’s Best
> Sales loss (2006-2011): 57.1%
> Brewer: MillerCoors
> Barrels sold (2011): 750,000

MillerCoors claims that Milwaukee’s Best is “brewed for a man’s taste,” and is “highly drinkable [and] highly affordable.” However customers have stopped buying — and drinking — the brand. Between 2006 and 2011, no major brand made by MillerCoors had a larger percentage decrease in sales. The beer is one of the worst-ranked brews on BeerAdvocate.com.

3. Budweiser Select
> Sales loss (2006-2011): 60.8%
> Brewer: Anheuser-Busch InBev
> Barrels sold (2011): 775,000

Budweiser Select, introduced in 2005, claims to offer a “distinctively full flavor,” with just 99 calories per 12-ounces — roughly the same as Michelob Ultra. The brand has not sold well since its introduction, with sales declining by 1.2 million barrels between 2006 and 2011 — more than all but a few top brands. In 2009, Anheuser-Busch InBev also introduced Budweiser Select 55, which the company describes as “the lightest beer in the world with fewer calories than any other beer option currently available.”

2. Michelob Light
> Sales loss (2006-2011): 66.3%
> Brewer: Anheuser-Busch InBev
> Barrels sold (2011): 425,000

From 2006 to 2011 shipments of Michelob Light fell by 66.3%, more than any other major light beer in the U.S. While sales of Michelob Light declined, sales of Michelob Ultra — introduced in 2002, with just 95 calories per 12 ounces — rose by 10.3% from 2006 to 2011. Anheuser-Busch InBev no longer prominently markets the beers on its websites alongside the better-selling Michelob Ultra. Between 2010-2011, sales of Michelob light fell by 19%, more than all but two of the top brands we reviewed.

1. Michelob
> Sales loss (2006-2011): 72.0%
> Brewer: Anheuser-Busch InBev
> Barrels sold (2011): 140,000

LINK: http://finance.yahoo.com/news/nine-beers...45945.html

You forgot Olympia, Heidelberg and Rainier.
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Adveser
Heavy Metal/Satan Enthusiast
User ID: 101581
12-10-2012 06:01 AM

Posts: 5,941



Post: #15
RE: Nine Beers Americans No Longer Drink
RedwoodPerch  Wrote: (12-10-2012 05:57 AM)
Adveser  Wrote: (12-10-2012 05:54 AM)
This is all about marketing and the illusion of choice.

Amstel light required a heavy marketing campaign to do good numbers, so they introduced Heineken Light instead, which isn't even advertised on TV to my knowledge anymore.

When a company owns brand a and brand b and convinces you to switch, it is for their own good, guaranteed.

Everything on this list fails because of marketing and advertising.

Miller High Life is complete shit that is already do light that it will not get you drunk and a light version of it is redundant.

You can only advertise heavy at a loss for so long before a product has to sink or swim, and that is what this is all about.

I say that in regards to the ones that are not simply very old brands that have not met consumers changing tastes, like Old Milwaukee or how Schiltz lost their market share.

Schlitz lost their market share because they changed the recipe.

Yeah, your right...the opposite of what I said, they attempted to change their tastes and it failed.

My grandfather used to drink the copper colored can with the globe on it until just a few years ago. What I could never make sense of is why a big blue bull is on the can of it at the seven eleven and it is marked as a "malt liquor" when the stuff that was sold in a 12 pack was apparently a completely different product. If no one knows anything I'll have to research it myself I guess and report back what their deal is.

And where are they now?
The little children of Stonehenge
And what would they say to us?
If we were here... tonight
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